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Bair, Nadya, 1983-
Subjects
Magnum Photos -- History.
Documentary photography -- History -- 20th century.
Photography -- Marketing -- Social aspects.
Photojournalism -- Social aspects.
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by author:
Bair, Nadya, 1983-
by title:
The decisive network...
by call number:
770.9 B163d
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Bair, Nadya, 1983-
Magnum Photos -- History.
Documentary photography -- History -- 20th century.
Photography -- Marketing -- Social aspects.
Photojournalism -- Social aspects.
MARC Display
The
decisive
network
:
Magnum
Photos
and the
postwar
image
market
/ Nadya Bair.
by
Bair, Nadya, 1983-
University of California Press, 2020.
Call #:
770.9 B163d
Subjects
Magnum
Photos
-- History.
Documentary photography -- History -- 20th century.
Photography -- Marketing -- Social aspects.
Photojournalism -- Social aspects.
ISBN:
9780520300354 (hc.)
Description:
322 p. : ill. ; 27 cm.
Notes:
"Ahmanson Murphy fine arts imprint"
Bibliography:
Includes bibliographical references and index.
Summary:
"Since its founding in 1947, the legendary
Magnum
Photos
agency has been telling its own story: Its photographers were concerned witnesses to history and artists on the hunt for
decisive
moments; their pictures were humanist documents of the
postwar
world. Based in unprecedented archival research, The
Decisive
Network
peels back layers of the
Magnum
mythology to offer a new history of what it meant to shoot, edit, and sell news images after World War II. Between the 1940s and 1960s,
Magnum
expanded the human-interest story - about the everyday life of ordinary people - to global dimensions while bringing the aesthetic of news pictures into new markets. Its best-known work started as humanitarian aid promotion, travel campaigns, corporate publicity, and advertising. Working with this range of clients,
Magnum
made photojournalism integral to visual culture. Yet
Magnum
's photographers could not have done this alone. This book unpacks the collaborative nature of photojournalism as it transpired on a daily basis, focusing on how picture editors, sales agents, spouses, and publishers helped
Magnum
photographers succeed in their assignments and achieve fame. The
Decisive
Network
concludes in the late 1960s and early 1970s, when, amidst the decline of magazine publishing and the rise of an art
market
for photography,
Magnum
turned to photo books and exhibitions to manage its growing picture archives and consolidate its brand. In that moment,
Magnum
's photojournalists became artists and their assignments turned into oeuvres. Such ideas were necessary publicity, and they also managed to shape discussions about photography for decades. Bridging art history, media studies, cultural history, and the history of communication, this book transforms our understanding of the photographic profession and the global circulation of images in the pre-digital world."--From publisher.
Holds:
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Location
Collection
Call No.
Item type
Status
Woodlawn Public Library
Adult Nonfiction
770.9 B163d
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