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Small data : the tiny clues that uncover huge trends / Martin Lindstrom.

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New York City : St. Martin's Press, 2016.

9781250080684 (hc.)

1250080681 (hc.)

x, 245 pages : illustrations ; 25 cm

Fanning desire: how Siberian refrigerator doors and a Saudi Arabian mall created a revolutionary website for Russian women -- Sausage, chicken and the pursuit of real happiness: transforming the future of how we shop for food -- The united colors of India: selling breakfast cereal to two generations of warring women -- Getting a bead on weight loss (with help from fast food, a Middle Eastern movie theater and a hotel lap pool) -- How horses, shirt collars and religious belief helped recarbonate a struggling Brazilian beer -- The case of the missing hand cream: how selfies smoothed the way for an in-store fashion revolution -- Sleeping without a bedspread: charred paper, toy cars and pixie dust help decipher the meaning of "quality" in China -- A glimpse behind the scenes: incorporating small data into your business and life.

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