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Branded beauty : how marketing changed the way we look / Mark Tungate. Philadelphia, Pa. : Kogan Page, c2011. ISBN:  9780749461812 Description:  viii, 277 p. ; 24 cm. Edition:  1st ed. Contents:  Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty.   Copy/Holding information Location Collection Call No. Status   Tantallon Public Library Adult Nonfiction 381.4566855 T926b Checked in Add Copy to MyList

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