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Adland : a global history of advertising / Mark Tungate. London, Eng. ; Philadelphia : Kogan Page, 2007. ISBN:  9780749448370 (hc.) 0749448377 (hc.) Description:  x, 278 p. : ill. (some col.) ; 24 cm. Contents:  Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future.   Copy/Holding information Location Collection Call No. Status Due Date   Central Library Adult Nonfiction 659.109 T926a Checked out Jul 17, 2024 Add Copy to MyList

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