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Republic of spin : an inside history of the American presidency / David Greenberg.

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New York, N.Y. : W.W. Norton & Company, 2016.

9780393067064 (hc.)

xvii, 540 p. : ill. ; 25 cm.

A world of spin -- The age of publicity. Theodore Roosevelt and the public presidency ; William McKinley and the passing of the old order ; The rise of public opinion ; "The fair-haired" ; Muckraking and its critics ; The passion of Upton Sinclair ; The dawn of public relations ; Wilson speaks ; Pitiless publicity ; The press agents' war ; The journey of George Creel ; Disillusionment -- The age of ballyhoo. Return to normalcy ; Walter Lippmann and the problem of the majority ; The likes and dislikes of H.L. Mencken ; Bruce Barton and the soul of the 1920s ; "Silent Cal" ; The overt acts of Edward Bernays ; Master of emergencies -- The age of communication. Tuned to Roosevelt ; Nazism and propaganda ; The dark side of radio ; Campaigns, Inc. ; The Wizard of Washington ; The road to war ; The facts and figures of Archibald MacLeish ; Propaganda and the "good war" -- The age of news management. The underestimation of Harry Truman ; George Gallup's democracy ; Psychological warfare ; Eisenhower answers America ; Salesmanship and secrecy ; The TV president ; "Atoms for peace" ; Vance Packard and the anxiety of persuasion -- The age of image making. The unmaking of presidential mystique ; The great debates ; The politics of image ; The Kennedy moment ; News management in Camelot ; Crisis ; "Let us continue" ; The credibility gap ; The new politics -- The age of spin. The permanent campaign arrives ; The Reagan apotheosis ; Spinning out of control ; George W. Bush and the "truthiness" problem ; Barack Obama and the spin of no spin.

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