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Johnson, Christopher, 1963 Oct. 12-
Subjects
English language -- Style.
English language -- Rhetoric.
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Johnson, Christopher, 1963 Oct. 12-
by title:
Microstyle : the art...
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808.042 J66m
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Johnson, Christopher, 1963 Oct. 12-
English language -- Style.
English language -- Rhetoric.
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Microstyle : the art of writing little / Christopher Johnson.
by
Johnson, Christopher, 1963 Oct. 12-
W. W. Norton & Co., c2011.
Call #:
808
.042
J66m
Subjects
English language -- Style.
English language -- Rhetoric.
ISBN:
9780393077407 (hardcover)
0393077403 (hardcover)
Edition:
1st ed.
Description:
viii, 246 p. : ill. ; 22 cm.
Notes:
Includes index.
Summary:
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
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0
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Central Library
Adult Nonfiction
808.042 J66m
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