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How to make it in the new music business : practical tips on building a loyal following and making a living as a musician / Ari Herstand.

by Herstand, Ari.

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Liveright Publishing Corporation, a division of W.W. Norton & Company, 2023.

780.23 H572h 2023

Music -- Vocational guidance.

Music trade -- Vocational guidance.

Musicians -- Vocational guidance.

Music -- Economic aspects.

9781324091868 (hc.)

xxii, 627 p. : ill., map ; 24 cm.

Includes index.

Why music? -- The new industry -- Recording -- The release -- Building a fanbase one fan at a time -- Playing live -- Booking and promotion -- Touring -- How to make real money playing colleges and the PAC market -- Sponsorships and investments -- How to master the Internet -- The new Asking Economy : the difference between asking and begging -- How to get all the royalties you never knew existed (and other business things you need to know) -- How to get music placed in film and television -- Bump everyone else off the cover -- So you don't want to be a musician -- Outro.

"Hailed as an "indispensable" guide (Forbes), How to Make It in the New Music Business returns in a significantly revised and expanded third edition. How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered "the best how-to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands. In this highly anticipated new edition, Ari Herstand reveals how to build a profitable career with the many tools at our fingertips in the post-COVID era and beyond, from conquering social media and mastering the digital landscape to embracing authentic fan connection and simply learning how to persevere. This edition breaks down these phenomena and more, resulting in a timeless must-have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music business"--From publisher.

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