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Design with type / by Carl Dair.

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University of Toronto Press, 1982.

Type and type-founding.

Graphic design (Typography)

Layout (Printing)

Visual communication

0802065198 (pbk.)

9780802065193 (pbk.)

vi, 162 p. : ill. ; 21 cm.

Reprint of the 1967 ed.

Includes bibliographical references (p. [152]-153)

"Discussing type as a design material as well as a means of communication, Dair argued that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum clarity and aesthetic pleasure. He guides the reader through a study of typography that starts with the examination of an individual letter and proceeds with words, lines, and masses of text. Dair details the main design elements of type--size, weight, structure, form, colour, direction, and texture--and illustrates the applications of typography in books, advertising, magazines, and other printed forms. The various schools of typography are discussed and the book includes over 150 examples of imaginative typography from around the world. Design with Type is a classic work in a field of design that continues to flourish. Dair's influence on subsequent typographers and designers of print media is considerable and deserving of further study."--From publisher.

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