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Butow, Eric.
Subjects
Internet marketing.
Business enterprises -- Blogs.
Blogs.
Business communication -- Blogs.
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by author:
Butow, Eric.
by title:
Blogging to drive bu...
by call number:
659.20285 B987b 2013
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Butow, Eric.
Internet marketing.
Business enterprises -- Blogs.
Blogs.
Business communication -- Blogs.
MARC Display
Blogging to drive business : create and maintain valuable customer connections / Eric Butow, Rebecca Bollwitt.
by
Butow, Eric.
Que, c2013.
Call #:
659
.20285
B987b
2013
Subjects
Internet marketing.
Business enterprises -- Blogs.
Blogs.
Business communication -- Blogs.
ISBN:
9780789749949 (pbk.)
0789749947 (pbk.)
Edition:
2nd ed.
Description:
xiv, 268 p. ; 23 cm.
Notes:
Includes index.
Summary:
"Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr"--Provided by publisher.
Other authors:
Bollwitt, Rebecca.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Due Date
Central Library
Adult Nonfiction
659.20285 B987b 2013
Core Collection - Adult
Checked out
Jul 18, 2024
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