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  •  
    		• Sullivan, Luke.
     
     Subjects
     
  •  
    		• Advertising copy.
     
  •  
    		• Advertising.
     
  •  
    		• Creativity in advertising.
     
  •  
    		• Creative writing.
     
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    		•  Sullivan, Luke.
     
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    		•  Hey, Whipple, squeez...
     
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  •  
    		•  659.132 S949h
     
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  •  
    		• Sullivan, Luke.
     
  •  
    		• Advertising copy.
     
  •  
    		• Advertising.
     
  •  
    		• Creativity in advertising.
     
  •  
    		• Creative writing.
     
     
     MARC Display
    Hey, Whipple, squeeze this! : the classic guide to creating great ads / by Luke Sullivan ; with Sam Bennett.
    by Sullivan, Luke.
    View full image
    Wiley, c2012.
    Call #:659.132 S949h
    Subjects
  • Advertising copy.
    •  
  • Advertising.
    •  
  • Creativity in advertising.
    •  
  • Creative writing.
    • ISBN: 
    9781118101339 (pbk.)
    1118101332 (pbk.)
    Edition: 
    4th ed.
    Description: 
    xiii, 386 p. : ill. ; 23 cm.
    Bibliography: 
    Includes bibliographical references and index.
    Summary: 
    "Hey Whipple, Squeeze This! has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't."--Provided by publisher.
    Other authors: 
    Bennett, Sam.
    Holds: 
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    Copy/Holding information
    LocationCollectionCall No.Item typeStatusDue Date 
    Central LibraryAdult Nonfiction659.132 S949hAdult booksChecked outJul 28, 2024Add Copy to MyList


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