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Reed, Jon, 1971-
Subjects
Internet marketing.
Social media.
Small business -- Management.
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by author:
Reed, Jon, 1971-
by title:
Get up to speed with...
by call number:
658.872 R324g
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Reed, Jon, 1971-
Internet marketing.
Social media.
Small business -- Management.
MARC Display
Get up to speed with online marketing : how to use websites, blogs, social networking and much more / Jon Reed.
by
Reed, Jon, 1971-
Financial Times Prentice Hall, c2011.
Call #:
658
.872
R324g
Subjects
Internet marketing.
Social media.
Small business -- Management.
ISBN:
9780273732648 (pbk.)
0273732641 (pbk.)
Description:
xiii, 250 p. : ill. ; 24 cm.
Notes:
Includes index.
Contents:
Machine generated contents note: pt. 1 Get strategic -- 1. Online marketing 101 -- 2. Your online marketing plan -- pt. 2 Get online -- 3. Establish a web presence -- How to build a website with no technical knowledge -- 4. Boost your search engine rankings -- How to increase your visibility on Google -- 5. Engage with email -- How to build an email list without annoying people -- pt. 3 Get creative -- 6. Build a blog -- How to build trust, reputation and traffic -- 7. Podcast for profit -- How to attract an audience of loyal listeners -- 8. Lights, camera, action! -- How to produce online video on a budget -- 9. Show, don't tell -- How to showcase your business on photo-sharing sites -- pt. 4 Get out there -- 10. Build a community -- How to choose and use social networks -- 11. Find fans on Facebook -- How to harness the world's largest network -- 12. Create credibility on Linkedln -- How to take your business networking online -- 13. Tap into Twitter -- How to use the power of the real-time web to build a following -- 14. Jack into the Matrix -- How to make real money in virtual worlds -- 15. Pass it on -- How to be discovered on social bookmarking sites -- pt. 5 Get help -- 16. Do you need a consultant? -- How to find someone to help you achieve your vision.
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