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Rand, Paul.
Subjects
Marketing -- Management.
Branding (Marketing)
Internet marketing.
Word-of-mouth advertising.
Social media -- Economic aspects.
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Rand, Paul.
by title:
Highly recommended :...
by call number:
658.872 R187h
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Rand, Paul.
Marketing -- Management.
Branding (Marketing)
Internet marketing.
Word-of-mouth advertising.
Social media -- Economic aspects.
MARC Display
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business / Paul M. Rand.
by
Rand, Paul.
McGraw-Hill Education, [2014]
Call #:
658
.872
R187h
Subjects
Marketing -- Management.
Branding (Marketing)
Internet marketing.
Word-of-mouth advertising.
Social media -- Economic aspects.
ISBN:
9780071816212
0071816216
Description:
xxi, 229 p. : ill. ; 24 cm
Bibliography:
Includes bibliographical references (pages 215-218) and index.
Summary:
"The founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM marketing since social media and smartphones began revolutionizing the way we do business. In Highly Recommended, Rand reveals how customer recommendations in the digital space have radically transformed the way people buy--which means you need to come up with new methods to reach customers and improve your products."--From publisher.
Holds:
1
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Central Library
Adult Nonfiction
658.872 R187h
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