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Inbound marketing for dummies / by Scott Anderson Miller.

by Miller, Scott Anderson.

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John Wiley & Sons, Inc., 2015.

Internet marketing.

Internet advertising.

Web site development.

Social media -- Economic aspects.

Electronic commerce.

Mobile commerce.

Success in business.

9781119120506 (pbk.)

xiv, 367 pages : illustrations, charts ; 24 cm.

Includes index.

Inbound marketing is a holistic, data-driven marketing approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimization, etc., to establish your company as an authority in its industry, and to help customers find you, instead of require your sales team to chase after each and every customer. Attract visitors to your website, nurture those visitors, convert these visitors into sales leads, then into customers. Presenting everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. Increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips.

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