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Kennedy, Dan S., 1954-
Subjects
Direct marketing.
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Kennedy, Dan S., 1954-
by title:
No B.S. guide to dir...
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658.872 K353n
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Kennedy, Dan S., 1954-
Direct marketing.
MARC Display
No B.S. guide to direct marketing / by Dan S. Kennedy ; with special guest chapters from Ben Glass and Craig Proctor and special interview with Richard Seppala.
by
Kennedy, Dan S., 1954-
Entrepreneur Press, c2013.
Call #:
658
.872
K353n
Subjects
Direct marketing.
Series
No B.S. series.
ISBN:
9781599185019 (pbk.)
Alternate title:
No BS guide to direct marketing
No B.S. direct marketing : the ultimate no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses
Edition:
2nd ed.
Description:
xvi, 173 p. : ill. ; 23 cm.
Bibliography:
Includes bibliographical references and index.
Contents:
Foundation. The big switch : why direct marketing for non-direct marketing businesses? -- An offer they can't refuse -- Obey orders -- No freeloaders -- No holes in the bucket -- Shouting louder -- Tux, tails & top hat or coveralls & work boots? -- Money in the bank -- No chocolate cake for you! -- The results triangle -- The secret to infinitely higher response -- Application. You can attract your ideal customers, clients or patients : Why settle for anything else / Ben Glass -- They all laughed when I stopped selling my product : until I became a top agent and transformed my entire industry / Craig Proctor -- Resources. Direct marketing businesses to study.
Holds:
0
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Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
658.872 K353n
Core Collection - Adult
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