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Item Information   Copy / Holding Information     More Content       More by this author     Forsyth, Patrick.     Subjects     Direct marketing.     Target marketing.     Advertising, Direct-mail.     Browse Catalog     by author:      Forsyth, Patrick.       by title:      Successful direct ma...       by call number:      658.872 F735s     Search the Web     Forsyth, Patrick.     Direct marketing.     Target marketing.     Advertising, Direct-mail.       MARC Display

Successful direct marketing in a week : a teach yourself book / Patrick Forsyth. by Forsyth, Patrick. Hodder & Stoughton McGraw-Hill, 2014. Call #: 658.872 F735s Subjects Direct marketing.   Target marketing.   Advertising, Direct-mail. Series Teach yourself books.   In a week. ISBN:  9781473601949 (pbk.) 1473601940 (pbk.) Alternate title:  Direct marketing in a week : a teach yourself book Teach yourself. Successful direct marketing in a week Description:  123 pages : illustrations ; 20 cm. Bibliography:  Includes bibliographical references. Summary:  Learn in a week, what the experts learn in a lifetime. Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and follow-up. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 658.872 F735s Core Collection - Adult Checked in Add Copy to MyList

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