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Item Information   Copy / Holding Information     Booklist Review     Choice Review     Library Journal Review     Publisher Weekly Review     Table of Contents     More Content       More by this author     Berger, Jonah.     Subjects     New products -- Marketing.     Word-of-mouth advertising.     Consumer behavior.     Consumer profiling.     Popularity -- Economic aspects.     Marketing.     Browse Catalog     by author:      Berger, Jonah.       by title:      Contagious : why thi...       by call number:      658.8342 B496c     Search the Web     Berger, Jonah.     New products -- Marketing.     Word-of-mouth advertising.     Consumer behavior.     Consumer profiling.     Popularity -- Economic aspects.     Marketing.       MARC Display

Contagious : why things catch on / Jonah Berger. by Berger, Jonah. Simon & Schuster, c2013. Call #: 658.8342 B496c Subjects New products -- Marketing.   Word-of-mouth advertising.   Consumer behavior.   Consumer profiling.   Popularity -- Economic aspects.   Marketing. ISBN:  9781451686579 (hbk.) 1451686579 (hbk.) Edition:  1st Simon & Schuster hardcover ed. Description:  viii, 244 p. : ill. ; 22 cm. Bibliography:  Includes bibliographical references and index. Contents:  Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories. Summary:  Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Cole Harbour Public Library Adult Nonfiction 658.8342 B496c Adult books Checked in Add Copy to MyList

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