e-branch	Login My List - 0 Help
	Home   My Account/Renew Loans   Community Info   KidSearch   New Catalogue!

Search Advanced By Format By Number My Searches Can't Find it? Find Magazine Articles & more Problems?

Search:  Call NumberItem BarcodeBib NumberISBN/ISSN       Refine Search     > You're searching: Halifax Public Libraries

Item Information   Copy / Holding Information     Choice Review     More Content       More by this author     Wheeler, Alina.     Subjects     Branding (Marketing)     Brand name products.     Trademarks -- Design.     Advertising -- Brand name products.     Marketing.     Browse Catalog     by author:      Wheeler, Alina.       by title:      Designing brand iden...       by call number:      658.827 W562d 2017     Search the Web     Wheeler, Alina.     Branding (Marketing)     Brand name products.     Trademarks -- Design.     Advertising -- Brand name products.     Marketing.       MARC Display

Designing brand identity : an essential guide for the entire branding team / Alina Wheeler ; with foreword by Debbie Millman. by Wheeler, Alina. John Wiley & Sons, Inc., 2018, c2017. Call #: 658.827 W562d 2017 Subjects Branding (Marketing)   Brand name products.   Trademarks -- Design.   Advertising -- Brand name products.   Marketing. ISBN:  9781118980828 (hc.) Edition:  Fifth edition. Description:  xi, 324 pages : colour illustrations ; 29 cm Notes:  Previous (4th) edition published in 2013. Bibliography:  Includes bibliographical references and index. Summary:  From research to brand strategy to design execution, launch, and governance, this is a compendium of tools for branding success and best practices for inspiration. Brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, this is the quintessential resource. From research to brand strategy to design execution, launch, and governance - a compendium of tools for branding success and best practices for inspiration. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Non-Circulating Reference 658.827 W562d 2017 Non-circulating Checked in Add Copy to MyList

Horizon Information Portal 3.24_8902M

© 2001-2013 SirsiDynix All rights reserved.