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Item Information   Copy / Holding Information     Library Journal Review     Publisher Weekly Review     Table of Contents     More Content       More by this author     Watkins, Alexandra.     Subjects     Branding (Marketing)     Brand name products.     Browse Catalog     by author:      Watkins, Alexandra.       by title:      Hello, my name is aw...       by call number:      658.827 W335h     Search the Web     Watkins, Alexandra.     Branding (Marketing)     Brand name products.       MARC Display

Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins. by Watkins, Alexandra. Berrett-Koehler Publishers, c2014. Call #: 658.827 W335h Subjects Branding (Marketing)   Brand name products. Series BK business book. ISBN:  9781626561861 (pbk.) 1626561869 (pbk.) Alternate title:  How to create brand names that stick Description:  x, 98 p. : ill. ; 22 cm. Notes:  Includes index. Summary:  "Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro."--From publisher. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 658.827 W335h Adult books Checked in Add Copy to MyList Central Library Adult Nonfiction 658.827 W335h Adult books Checked in Add Copy to MyList

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