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X : the experience when business meets design / Brian Solis.

by Solis, Brian

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John Wiley & Sons, 2015.

Branding (Marketing)

Internet marketing.

Customer relations.

Web sites -- Design.

246 p. : col. ill. ; 20 x 25 cm.

"In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within."--From publisher.

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