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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Post, Karen.     Subjects     Brand name products.     Branding (Marketing)     Browse Catalog     by author:      Post, Karen.       by title:      Brain tattoos : crea...       by call number:      658.827 P857b     Search the Web     Post, Karen.     Brand name products.     Branding (Marketing)       MARC Display

Brain tattoos : creating unique brands that stick in your customers' minds / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong. by Post, Karen. AMACOM, c2005. Call #: 658.827 P857b Subjects Brand name products.   Branding (Marketing) ISBN:  0814472346 (pbk.) Description:  xx, 187 p. : ill. ; 23 cm. Bibliography:  Includes bibliographical references and index. Summary:  "Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach--no complicated theories, marketing jargon, or unnecessary babble--that lets any business take its brand to the next level. Packed with tools that help readers identify their brand’s purpose, personality, promise, and point of difference. Filled with creative ways to maximize market impact, Brain Tattoos is a true 'how-to' book written with in-the-trenches business and marketing people in mind."--From publisher. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Alderney Gate Public Library Adult Nonfiction 658.827 P857b Adult books Checked in Add Copy to MyList

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