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Miller, Donald, 1971-
Subjects
Branding (Marketing).
Advertising -- Brand name products.
Product management.
Marketing.
Selling.
Customer relations.
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Miller, Donald, 1971-
by title:
Building a storybran...
by call number:
658.827 M647b
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Miller, Donald, 1971-
Branding (Marketing).
Advertising -- Brand name products.
Product management.
Marketing.
Selling.
Customer relations.
MARC Display
Building a storybrand : clarify your message so customers will listen / Donald Miller.
by
Miller, Donald, 1971-
HarperCollins Leadership, an imprint of HarperCollins, [2017]
Call #:
658
.827
M647b
Subjects
Branding (Marketing).
Advertising -- Brand name products.
Product management.
Marketing.
Selling.
Customer relations.
ISBN:
9780718033323 (hc.)
Description:
x, 228 p. : ill. ; 22 cm.
Bibliography:
Includes bibliographical references (pages 225-228).
Summary:
"Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers."--Provided by publisher.
Holds:
4
Copy/Holding information
Location
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Call No.
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Status
Due Date
Central Library
Adult Nonfiction
658.827 M647b
Core Collection - Adult
Checked out
Jun 21, 2024
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J. D. Shatford Memorial Public Library
Adult Nonfiction
658.827 M647b
Adult books
Checked out
May 23, 2024
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