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Free : the future of a radical price / Chris Anderson.

by Anderson, Chris, 1961-

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Hyperion, c2009.

Success in business.

x, 274 p. : ill. ; 25 cm.

Includes index.

The birth of free -- What is free? -- Free 101 : a short course on a most misunderstood word -- The history of free : zero, lunch, and the enemies of capitalism -- The psychology of free : it feels good. Too good? -- Digital free -- Too cheap to matter : the Web's lesson : when something halves in price each year, zero is inevitable -- "Information wants to be free" : the history of a phrase that defined the digital age -- Competing with free : Microsoft learned how to do it over decades, but Yahoo had just months -- De-monetization : Google and the birth of a twenty-first-century economic model -- The new media models : free media is nothing new. What is new is the expansion of that model to everything else online -- How big is the free economy? : there's more to it than just dollars and cents -- Freeconomics and the free world -- Econ 000 : how a century-old joke became the law of digital economics -- Nonmonetary economies : where money doesn't rule, what does? -- Waste is (sometimes) good : the best way to exploit abundance is to relinquish control -- Free world : China and Brazil are the frontiers of free. What can we learn from them? -- Imagining abundance : thought experiments in "post-scarcity" societies, from science fiction to religion -- "You get what you pay for" : and other doubts about free -- Coda : free in a time of economic crisis -- Free rules : the ten principles of abundance thinking -- Freemium tactics -- Fifty business models built on free.

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