e-branch	Login My List - 0 Help
	Home   My Account/Renew Loans   Community Info   KidSearch   New Catalogue!

Search Advanced By Format By Number My Searches Can't Find it? Find Magazine Articles & more Problems?

Search:  Call NumberItem BarcodeBib NumberISBN/ISSN       Refine Search     > You're searching: Halifax Public Libraries

Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Smith, Kerry, 1963-     Subjects     Target marketing.     Branding (Marketing).     Browse Catalog     by author:      Smith, Kerry, 1963-       by title:      Experiential marketi...       by call number:      658.8 S653e     Search the Web     Smith, Kerry, 1963-     Target marketing.     Branding (Marketing).       MARC Display

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover. by Smith, Kerry, 1963- John Wiley & Sons, c2016. Call #: 658.8 S653e Subjects Target marketing.   Branding (Marketing). ISBN:  9781119145875 (hc) 1119145872 (hc) Description:  ix, 214 p. : ill. ; 24 cm. Notes:  "Featuring case studies from Event Marketer magazine." Bibliography:  Includes bibliographical references and index. Contents:  The rise of the experience -- The psychology of engagement -- Developing an experiential strategy -- Anatomy of an experiential marketing campaign -- Digital plus live -- Experience design -- Proving performance and measurement --The 10 habits of highly experiential brands -- The vocabulary of experiences -- Converting to an experience brand. Other authors:  Hanover, Dan, 1973- Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 658.8 S653e Core Collection - Adult Checked in Add Copy to MyList

Horizon Information Portal 3.24_8902M

© 2001-2013 SirsiDynix All rights reserved.