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Item Information   Copy / Holding Information     More Content       More by this author     Levinson, Jay Conrad.     Subjects     Marketing.     Advertising.     Marketing research.     Market segmentation.     Branding (Marketing)     Advertising.     Sales management.     Browse Catalog     by author:      Levinson, Jay Conrad.       by title:      Guerilla marketing i...       by call number:      658.8 L665gt 2014     Search the Web     Levinson, Jay Conrad.     Marketing.     Advertising.     Marketing research.     Market segmentation.     Branding (Marketing)     Advertising.     Sales management.       MARC Display

Guerilla marketing in 30 days / by Jay Conrad Levinson and Al Lautenslager. by Levinson, Jay Conrad. Entrepreneur Media, Inc., [2014] Call #: 658.8 L665gt 2014 Subjects Marketing.   Advertising.   Marketing research.   Market segmentation.   Branding (Marketing)   Advertising.   Sales management. ISBN:  9781599185316 (pbk.) 1599185318 (pbk.) Edition:  Third edition. Description:  xxv, 326 p. ; 24 cm. Notes:  Includes index. Summary:  "Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas. In 30 chapters and 30 days, the authors show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. Learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level -- ultimately increasing profits, cutting costs, and gaining new customers. Proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. Includes action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success"--Provided by publisher. Other authors:  Lautenslager, Al. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Woodlawn Public Library Adult Nonfiction 658.8 L665gt 2014 Adult books Checked in Add Copy to MyList Sackville Public Library Adult Nonfiction 658.8 L665gt 2014 Adult books Checked in Add Copy to MyList

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