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Item Information   Copy / Holding Information     Publisher Weekly Review     More Content       More by this author     Eyal, Nir.     Subjects     Product design.     New products.     Product management.     Marketing.     Browse Catalog     by author:      Eyal, Nir.       by title:      Hooked : how to buil...       by call number:      658.575 E97h     Search the Web     Eyal, Nir.     Product design.     New products.     Product management.     Marketing.       MARC Display

Hooked : how to build habit-forming products / by Nir Eyal with Ryan Hoover. by Eyal, Nir. N. Eyal, 2014. Call #: 658.575 E97h Subjects Product design.   New products.   Product management.   Marketing. ISBN:  9780615978628 0615978622 Description:  184 p. : ill. ; 23 cm. Bibliography:  Includes bibliographical references (pages 172 -184) Summary:  "Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly--without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down."--From publisher. Other authors:  Hoover, Ryan. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status Due Date   Cole Harbour Public Library Adult Nonfiction 658.575 E97h Adult books Checked out Jul 20, 2024 Add Copy to MyList

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