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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Cagan, Marty.     Subjects     New products.     Production planning.     Quality of products.     Consumer satisfaction.     Customer relations.     Browse Catalog     by author:      Cagan, Marty.       by title:      Inspired : how to cr...       by call number:      658.575 C131i     Search the Web     Cagan, Marty.     New products.     Production planning.     Quality of products.     Consumer satisfaction.     Customer relations.       MARC Display

Inspired : how to create tech products customers love / Marty Cagan. by Cagan, Marty. Wiley, 2017. Call #: 658.575 C131i Subjects New products.   Production planning.   Quality of products.   Consumer satisfaction.   Customer relations. ISBN:  9781119387503 (hc.) Edition:  Second edition. Description:  xviii, 349 p. ; 24 cm. Notes:  Previous edition published in 2008. Includes index. Summary:  "How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. Technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love - and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations, dramatically improving their own product efforts. Whether yours is an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, this will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author's personal storie and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix. How to turn up the dial of your own product efforts, creating technology products your customers love. This updated edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new, sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product. Marty Cagan is the founder of the Silicon Valley Product Group (SVPG). Holds:  0   Copy/Holding information Location Collection Call No. Item type Status Due Date   Central Library Adult Nonfiction 658.575 C131i Adult books Checked out Jul 20, 2024 Add Copy to MyList

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