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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Christensen, Clayton M.     Subjects     Creative ability in business     Customer services     Success in business     Browse Catalog     by author:      Christensen, Clayton M.       by title:      Competing against lu...       by call number:      658.4063 C554c     Search the Web     Christensen, Clayton M.     Creative ability in business     Customer services     Success in business       MARC Display

Competing against luck : the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan. by Christensen, Clayton M. Harper Business, c2016 Call #: 658.4063 C554c Subjects Creative ability in business   Customer services   Success in business ISBN:  9780062435613 (hc) Edition:  1st ed. Description:  xix, 262 p. : 24 cm. Notes:  Includes index. Contents:  Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs. Summary:  "The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen and his co-authors have the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim that understanding the customer is the crux of innovation is wrong. Customers don t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does."--Jacket Other authors:  Hall, Taddy Dillon, Karen (Editor) Duncan, David S. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 658.4063 C554c Adult books Checked in Add Copy to MyList Sackville Public Library Adult Nonfiction 658.4063 C554c Adult books Checked in Add Copy to MyList

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