Horizon Information Portal

e-branch

Home

My Account/Renew Loans

Find Magazine Articles & more

Illuminate : ignite change through speeches, stories, ceremonies, and symbols / by Nancy Duarte and Patti Sanchez.

by Duarte, Nancy.

View full image

Portfolio/Penguin, [2016]

Organizational change -- Management.

Communication in management.

Persuasion (Psychology) in organizations.

9781101980163 (hc.)

323 pages : illustrations ; 21 x 21 cm.

Includes bibliographical references (pages 291-314) and index.

Leaders move others forward -- Listen empathetically to light the path. Case study : IBM and market basket -- The torchbearer's toolkit. Case study : Starbucks -- Moment of inspiration. Case study : Interface -- Moment of decision. Case study : Rackspace -- Moment of bravery. Case study : civil rights -- Moment of endurance. Case study : charity: water -- Moment of reflection. Case study : Chick-fil-A -- Moment of disruption. Case study : Apple -- Confessions of a torchbearer. Case study : Duarte, Inc. -- The journey begins again.

As a leader, you have the potential to anticipate the future and invent creative initiatives, and also to inspire those around you to support and execute your vision. Authors Nancy Duarte and Patti Sanchez equip you with the communication tools that great leaders like Steve Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people. Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols. This visual communication guidebook will show you how Apple, Starbucks, IBM, charity: water, and others have mobilized people to embrace bold changes. To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you, too, can turn your idea into a movement.

Sanchez, Patti.

Horizon Information Portal 3.24_8902M

© 2001-2013 SirsiDynix All rights reserved.

Horizon Information Portal