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Marr, Bernard.
Subjects
Information technology -- Management.
Information resources management.
Big data.
Management -- Statistical methods.
Decision making -- Statistical methods.
Commercial statistics.
Success in business.
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Marr, Bernard.
by title:
Big data : using sma...
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658.4038 M358b
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Marr, Bernard.
Information technology -- Management.
Information resources management.
Big data.
Management -- Statistical methods.
Decision making -- Statistical methods.
Commercial statistics.
Success in business.
MARC Display
Big data : using smart big data, analytics and metrics to make better decisions and improve performance / Bernard Marr.
by
Marr, Bernard.
John Wiley and Sons, Inc., 2015.
Call #:
658
.4038
M358b
Subjects
Information technology -- Management.
Information resources management.
Big data.
Management -- Statistical methods.
Decision making -- Statistical methods.
Commercial statistics.
Success in business.
ISBN:
9781118965832 (pbk.)
Edition:
First Edition.
Description:
246 pages ; 22 cm.
Notes:
Includes index.
Contents:
Introduction: welcome to a smarter -- 1. Smarter business -- 2. S= start with strategy -- 3. M= measure metrics and data -- 4. A= apply analytics -- 5. R= report results -- 6. T= transform business -- Conclusion.
Summary:
"Convert the promise of big data into real world results. What will set you apart is knowing how to use the information you collect to get solid, real-world business results. This book gives you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. With real-world examples from companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. How companies need to clearly define what it is they need to know. How companies can collect relevant data and measure the metrics that will help them answer their most important business questions. How the results of big data analytics can be visualised and communicated to ensure key decision-makers understand them. Includes many high-profile case studies from the author's work with some of the world's best known brands"--Provided by publisher.
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Central Library
Adult Nonfiction
658.4038 M358b
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