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Nease, Bob.
Subjects
Motivation (Psychology)
Employee motivation.
Persuasion (Psychology)
Persuasion (Psychology) in organizations.
Goal (Psychology)
Success -- Psychological aspects.
Psychology, Industrial.
Psychology, Applied.
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Nease, Bob.
by title:
The power of fifty b...
by call number:
658.314 N354p
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Nease, Bob.
Motivation (Psychology)
Employee motivation.
Persuasion (Psychology)
Persuasion (Psychology) in organizations.
Goal (Psychology)
Success -- Psychological aspects.
Psychology, Industrial.
Psychology, Applied.
MARC Display
The power of fifty bits : the new science of turning good intentions into positive results / Bob Nease.
by
Nease, Bob.
Harper Business, an imprint of HarperCollins, [2016]
Call #:
658
.314
N354p
Subjects
Motivation (Psychology)
Employee motivation.
Persuasion (Psychology)
Persuasion (Psychology) in organizations.
Goal (Psychology)
Success -- Psychological aspects.
Psychology, Industrial.
Psychology, Applied.
ISBN:
9780062407450 (hc.)
0062407457 (hc.)
Alternate title:
Power of 50 bits : the new science of turning good intentions into positive results
Fifty bits : the new science of turning good intentions into positive results
50 bits : the new science of turning good intentions into positive results
Edition:
First edition.
Description:
xxv, 189 pages : illustrations ; 24 cm.
Bibliography:
Includes bibliographical references (pages 163-177) and index.
Contents:
Foreword / Daniel Gilbert -- Wired for inattention and inertia -- Behavioral shortcuts -- Require choice -- Lock in good intentions -- Let it ride -- Get in the flow -- Reframe the choices -- Piggyback it -- Simplify wisely -- Forging a new science for better behavior.
Summary:
"How to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests - what we truly want. Important practical suggestions for marketers, human resources professionals, teachers, and even parents who can improve the behavior of others around them, and get the positive results they want. Effective strategies to change behavior, including: Require Choice - compel people to deliberately choose among options. Lock in Good Intentions - allow people to make decisions today about choices they will face in the future. Let It Ride - set the default to the desired option and let people opt out if they wish. Get in the Flow - go to where peoples' attention is likely to be naturally. Reframe the Choices - set the framework people use to consider options and choices. Piggyback It - connect the desired choice or behavior with something they already like or are engaged in. Simplify wisely - make right choices frictionless and easy, make wrong choices more difficult"--Provided by publisher.
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Alderney Gate Public Library
Adult Nonfiction
658.314 N354p
Adult books
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Central Library
Adult Nonfiction
658.314 N354p
Adult books
Checked in
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