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Mansfield, Heather.
Subjects
Nonprofit organizations -- Marketing.
Nonprofit organizations -- Internet marketing.
Fund raising.
Social marketing.
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Mansfield, Heather.
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Mobile for good : a ...
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658.15224 M287m
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Mansfield, Heather.
Nonprofit organizations -- Marketing.
Nonprofit organizations -- Internet marketing.
Fund raising.
Social marketing.
MARC Display
Mobile for good : a how-to fundraising guide for nonprofits / by Heather Mansfield.
by
Mansfield, Heather.
McGraw-Hill Education, c2014.
Call #:
658
.15224
M287m
Subjects
Nonprofit organizations -- Marketing.
Nonprofit organizations -- Internet marketing.
Fund raising.
Social marketing.
ISBN:
9780071825467 (hc.)
0071825460 (hc.)
Description:
244 p. ; 24 cm.
Bibliography:
Includes bibliographical references.
Summary:
"Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors' tablets and smartphones. Statistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations. In Mobile for Good, Mansfield takes you step by step through the entire process."--Book jacket.
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Woodlawn Public Library
Adult Nonfiction
658.15224 M287m
Adult books
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Sackville Public Library
Adult Nonfiction
658.15224 M287m
Adult books
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