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Nour, David, 1968-
Subjects
Strategic alliances (Business).
Customer relations.
New products.
Diffusion of innovations.
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Nour, David, 1968-
by title:
Co-create : how your...
by call number:
658.046 N931c
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Nour, David, 1968-
Strategic alliances (Business).
Customer relations.
New products.
Diffusion of innovations.
MARC Display
Co-create : how your business will profit from innovative and strategic collaboration / David Nour ; illustrations by Lin Wilson.
by
Nour, David, 1968-
St. Martin's Press, c2017.
Call #:
658
.046
N931c
Subjects
Strategic alliances (Business).
Customer relations.
New products.
Diffusion of innovations.
ISBN:
9781250103024 (hc.)
Edition:
1st ed.
Description:
xii, 286 p. : ill. ; 25 cm.
Bibliography:
Includes bibliographical references and index.
Summary:
The bestselling author of Relationship Economics shows why companies must co-create value with their customers in order to lead the field.In our hyperconnected--and hypercompetitive--economy, it's not enough to just "listen" to your customers anymore. Consumer expectations in pretty much every area of life have soared, thanks to disruptive new technologies and ever-increasing choice. Upstarts such as Warby Parker in retail and Stripe in payments, as well as the resurgence of innovative veterans like IBM (in cognitive computing) and Toyota (in fuel cell technology), offer not only peak experiences, but the ability to adjust those experiences in real time, as our preferences change.
Other authors:
Wilson, Lin
Holds:
0
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Collection
Call No.
Item type
Status
Alderney Gate Public Library
Adult Nonfiction
658.046 N931c
Adult books
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Central Library
Adult Nonfiction
658.046 N931c
Core Collection - Adult
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