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A bigger prize : how we can do better than the competition / Margaret Heffernan.

by Heffernan, Margaret, 1955-

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Doubleday, [2014]

Business networks.

Strategic alliances (Business)

Organizational effectiveness.

Creative ability in business.

Success in business.

9780385679831 (hc.)

xiv, 391 p. ; 25 cm.

Includes bibliographical references and index.

"In her brilliant new book, Margaret Heffernan reveals how blind pursuit of success in business and life limits our opportunities and keeps us from positive choices. She argues that instead of allowing ourselves to be slaves to competition, we should tap into natural reserves of altruism, collaboration and cooperation. Those talents are innate and genetically hardwired, ripe for development, primed for innovation. Drawing on the latest scientific and economic research and her own numerous interviews with everyone from captains of industry to neuroscientists to Olympic athletes, Margaret Heffernan debunks competition as the ultimate answer to our biggest questions. But in doing so she reveals its positive aspects that until now have gone largely unacknowledged. This superbly readable book shows us how to do competition differently--and better--in business and in life."--From publisher.

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