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Be : a no-bullsh*t guide to increasing your self worth and net worth by simply being yourself / Jessica Zweig.

by Zweig, Jessica.

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Sounds True, 2021.

Success in business.

Creative ability in business.

Branding (Marketing)

9781683646990 (hc)

Alternate title:

Be : a no bullshit guide to increasing your self worth and net worth by simply being yourself

xii, 257 p. : ill. ; 24 cm

Includes bibliographical references.

"Build your confidence, increase your value, and make a lasting impact -- a brand authenticity expert shares her most powerful secrets. Everyone in marketing is talking “authenticity.” Which means making a personal or professional brand should be simpler than ever, right? What could be easier than “being yourself?” Simple? Sure. But easy? Not so much. Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity owns its imperfections and takes responsibility for mistakes. It shows up on the good and bad days. In short, authenticity feels scary. No wonder we try to brand ourselves as someone else we think will be more appealing than our real selves. Jessica Zweig founded the SimplyBe. agency to revolutionize an authenticity-first approach to branding. With Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, she shares her most powerful secrets for building authenticity, service, and real connection into your winning brand."--Publisher.

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