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Deviate : the science of seeing differently / Beau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci.

by Lotto, R. Beau.

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Hachette Books, 2017.

Visual perception.

Senses and sensation.

9780316300193 (hc.)

xv, 332 p. : ill. ; 24 cm.

Includes bibliographical references (pages [311]-317) and index.

"Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto [ a professor of neuroscience at University of London and entrepreneur] shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, [the book] will revolutionize the way you see yourself, others, and the world. With this new understanding of how the brain functions, we can apply these insights to every aspect of life and work. 'Deviate : the science of seeing differently' is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery."--From publisher.

Cardilli, Luna Margherita.

Socci, Ljudmilla.

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