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Knight, Philip H., 1938-
Subjects
Knight, Philip H., 1938-
Nike (Firm) -- History.
Athletic shoes -- History.
Running shoes -- History.
Footwear industry -- United States.
Sport clothes industry -- United States.
Sporting goods industry -- United States -- History.
Businesspeople -- United States -- Biography.
Entrepreneurship -- United States.
Branding (Marketing)
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by author:
Knight, Philip H., 1938-
by title:
Shoe dog : a memoir ...
by call number:
338.768876 K71s
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Knight, Philip H., 1938-
Knight, Philip H., 1938-
Nike (Firm) -- History.
Athletic shoes -- History.
Running shoes -- History.
Footwear industry -- United States.
Sport clothes industry -- United States.
Sporting goods industry -- United States -- History.
Businesspeople -- United States -- Biography.
Entrepreneurship -- United States.
Branding (Marketing)
MARC Display
Shoe dog : a memoir by the creator of Nike / Phil Knight.
by
Knight, Philip H., 1938-
Scribner, 2016.
Call #:
338
.768876
K71s
Subjects
Knight, Philip H., 1938-
Nike (Firm) -- History.
Athletic shoes -- History.
Running shoes -- History.
Footwear industry -- United States.
Sport clothes industry -- United States.
Sporting goods industry -- United States -- History.
Businesspeople -- United States -- Biography.
Entrepreneurship -- United States.
Branding (Marketing)
ISBN:
9781501135910 (hc.)
Edition:
First Scribner hardcover edition.
Description:
386 pages ; 24 cm.
Summary:
"Nike founder Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his car, he grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. Knight tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything"--Provided by publisher.
Genre:
Memoirs.
Autobiographies.
Holds:
1
Copy/Holding information
Location
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Due Date
Woodlawn Public Library
Adult Nonfiction
338.768876 K71s
Adult books
Checked out
Jul 24, 2024
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Central Library
Adult Nonfiction
338.768876 K71s
Adult books
Checked out
Jul 11, 2024
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Cole Harbour Public Library
Adult Nonfiction
338.768876 K71s
Adult books
Checked out
Jul 25, 2024
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