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Ecko, Marc.
Subjects
Ecko, Marc.
T-shirt industry -- United States.
Clothing trade -- United States.
Businessmen -- United States -- Biography.
Branding (Marketing)
Entrepreneurship.
Browse Catalog
by author:
Ecko, Marc.
by title:
Unlabel : selling yo...
by call number:
338.7687 E19u
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Ecko, Marc.
Ecko, Marc.
T-shirt industry -- United States.
Clothing trade -- United States.
Businessmen -- United States -- Biography.
Branding (Marketing)
Entrepreneurship.
MARC Display
Unlabel : selling you without selling out / Marc Ecko.
by
Ecko, Marc.
Touchstone, 2013.
Call #:
338
.7687
E19u
Subjects
Ecko, Marc.
T-shirt industry -- United States.
Clothing trade -- United States.
Businessmen -- United States -- Biography.
Branding (Marketing)
Entrepreneurship.
ISBN:
9781451685305
1451685300
Description:
290 p. : ill. (chiefly color) ; 24 cm.
Summary:
"One of the most provocative entrepreneurs of our time, who started Ecko Unltd out of his parents' garage and turned it into a media empire, Marc Ecko reveals his formula for building an authentic brand or business. Marc Ecko began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Ecko recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"--From publisher.
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Bedford Public Library
Adult Nonfiction
338.7687 E19u
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