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Item Information   Copy / Holding Information     Library Journal Review     Table of Contents     More Content       More by this author     Nestle, Marion.     Subjects     Carbonated beverages -- Health aspects.     Carbonated beverages -- Marketing.     Carbonated beverage industry -- Marketing.     Carbonated beverage industry.     Soft drink industry -- Marketing.     Soft drink industry.     Beverage industry -- Social aspects.     Beverage industry -- Political aspects.     Food industry and trade -- Health aspects.     Consumer protection.     Sugar -- Health aspects.     Fructose -- Health aspects.     Browse Catalog     by author:      Nestle, Marion.       by title:      Soda politics : taki...       by call number:      338.766362 N468s     Search the Web     Nestle, Marion.     Carbonated beverages -- Health aspects.     Carbonated beverages -- Marketing.     Carbonated beverage industry -- Marketing.     Carbonated beverage industry.     Soft drink industry -- Marketing.     Soft drink industry.     Beverage industry -- Social aspects.     Beverage industry -- Political aspects.     Food industry and trade -- Health aspects.     Consumer protection.     Sugar -- Health aspects.     Fructose -- Health aspects.       MARC Display

Soda politics : taking on big soda (and winning) / Marion Nestle. by Nestle, Marion. Oxford University Press, [2015] Call #: 338.766362 N468s Subjects Carbonated beverages -- Health aspects.   Carbonated beverages -- Marketing.   Carbonated beverage industry -- Marketing.   Carbonated beverage industry.   Soft drink industry -- Marketing.   Soft drink industry.   Beverage industry -- Social aspects.   Beverage industry -- Political aspects.   Food industry and trade -- Health aspects.   Consumer protection.   Sugar -- Health aspects.   Fructose -- Health aspects. ISBN:  9780190263430 Description:  xii, 508 pages : illustrations ; 25 cm. Bibliography:  Includes bibliographical references and index. Contents:  What is soda? Why advocacy is needed -- Sodas and health -- The soda industry and how it works -- Targeting children -- Targeting minorities and the poor -- "Softball" marketing tactics: recruiting allies, co-opting critics -- More "softball" tactics: mitigating environmental damage -- "Hardball" tactics: defending turf, attacking critics -- Advocacy: soda caps, taxes, and more. Summary:  Soft drinks are astonishing products. Little more than flavored sugar-water, they cost practically nothing to produce or buy, yet have turned their makers - principally Coca-Cola and PepsiCo - into multibillion dollar industries with global recognition, distribution, and political power. So how did something so cheap come to mean so much and to have such devastating health and food policy consequences? A story of the American food system at work. The history, politics, nutrition, and health impact of carbonated soft drinks, asking how we created this system, what its problems are, and what we can do to change things. Holds:  1   Copy/Holding information Location Collection Call No. Item type Status   Sackville Public Library Adult Nonfiction 338.766362 N468s Adult books Checked in Add Copy to MyList

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