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Dollars and sense : how we misthink money and how to spend smarter / Dan Ariely and Jeff Kreisler ; with illustrations by Matt Trower.

by Ariely, Dan.

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Harper, an imprint of HarperCollins, 2017.

Finance, Personal.

Finance, Personal -- Psychological aspects.

Consumer behavior.

9780062651204 (hc.)

xii, 275 pages : illustrations ; 24 cm

Includes bibliographical references (pages 261-268) and index.

Part I. What is money? -- Don't bet on it -- Opportunity knocks -- A value proposition -- Part II. How we assess value in ways that have little to do with value -- We forget that everything is relative -- We compartmentalize -- We avoid pain -- We trust ourselves -- We overvalue what we have -- We worry about fairness and effort -- We believe in the magic of language and rituals -- We overvalue expectations -- We lose control -- We overemphasize money -- Part III. Now what? Building on the shoulders of flawed thinking -- Put your money where your mind is -- Free advice -- Control yourself -- It's us against them -- Stop and think.

We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our own worst enemies as we try to save, access value, and spend responsibly. Behavioral economist Dan Ariely teams up with financial comedian and writer Jeff Kreisler to challenge many of our most basic assumptions about the precarious relationship between our brains and our money. They undermine many of personal finance's most sacred beliefs and explain how we can override some of our own instincts to make better financial choices. From the lure of pain-free spending with credit cards to the pitfalls of household budgeting to the seductive power of holiday sales - Ariely and Kreisler demonstrate how our misplaced confidence in our spending habits frequently leads us astray, costing us more than we realize, whether it's the real value of the time we spend driving forty-five minutes to save $10 or our inability to properly assess what the things we buy are actually worth. The emotional forces working against us and how we can counteract them. The authors cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits. Dan Ariely is a professor of psychology and behavioral economics at Duke University.

Kreisler, Jeff.

Trower, Matt R.

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