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Nŏtchi [Korean] : ttokttokhan sŏnt'aek ŭl ikkŭnŭn him [Korean] / Richard H. Thaler and Cass R. Sunstein ; translated by Chin-hwan An

by Thaler, Richard H., 1945-

Woogjin Think Big Co., 2009.

Economics -- Psychological aspects.

Choice (Psychology) -- Economic aspects.

Decision making -- Psychological aspects.

Consumer behavior.

9788901093154 (hc)

8901093154 (hc)

Nudge. Korean Korean

Alternate title:

Ttokttokhan sŏnt'aek ŭl ikkŭnŭn him [Korean]

넛지 : 똑똑한 선택을 이끄는 힘 [Korean]

Translation of : Nudge : improving decisions about health, wealth, and happiness.

426 p. : ill. ; 22 cm.

Translation of : Nudge : improving decisions about health, wealth, and happiness.

Text in Korean, translated from the English.

Includes bibliographical references.

"Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colourful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the left nor the right - on many hot-button issues, for individuals and governments alike."--World Cat

Korean language materials.

Sunstein, Cass R.

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