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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Penn, Mark J.     Subjects     Social influence.     Social change.     United States -- Population -- Social aspects.     Browse Catalog     by author:      Penn, Mark J.       by title:      Microtrends squared ...       by call number:      303.4973 P412ms     Search the Web     Penn, Mark J.     Social influence.     Social change.     United States -- Population -- Social aspects.       MARC Display

Microtrends squared : the new small forces driving the big disruptions today / Mark Penn ; with Meredith Fineman. by Penn, Mark J. Simon & Schuster, 2018. Call #: 303.4973 P412ms Subjects Social influence.   Social change.   United States -- Population -- Social aspects. ISBN:  9781501179914 (hc.) Edition:  First Simon & Schuster hardcover edition. Description:  413 pages : illustrations ; 24 cm Notes:  Includes index. Contents:  Love and relationships -- Health and diet -- Technology -- Lifestyle -- Politics -- Work and business. Summary:  The author of the 2007 book Microtrends makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged - as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating, offering a clear vision of the future of business, politics, and culture. Mark Penn has spent over forty years in polling, marketing, advertising, and strategy at the highest levels of business and politics. As a leading pollster, he was chief strategist in the presidential campaigns of Bill and Hillary Clinton. Other authors:  Fineman, Meredith. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 303.4973 P412ms Adult books Checked in Add Copy to MyList Central Library Adult Nonfiction 303.4973 P412ms Adult books Checked in Add Copy to MyList

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