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Truth : how the many sides to every story shape our reality / Hector Macdonald.

by MacDonald, Hector.

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Signal, an imprint of McClelland & Stewart, 2018.

Truthfulness and falsehood.

View a short presentation by Hector MacDonald on YouTube.

9780771061431 (hc.)

Hardcover edition.

346 pages ; 24 cm

Includes bibliographical references and index.

"The different types of competing truths we face every day in life: how to identify them, why they work, when they are used and misused, and what we can do to guard against them or, when appropriate, to make constructive use of them. In a time of "post-truth", when "fake news" is itself the subject of our headlines, it is not "untruths" that we need to worry about. We are all routinely misled by the truth. This is because for any fact, scenario, story, and situation, there are what Hector terms "Competing Truths." They matter because we vote, shop, work, co-operate, and fight based on what we believe to be true, and what we believe depends in large part on what we read or hear from others. Many of the most sophisticated and influential forms of political, business, and media communication manipulate technically true statements to pull the wool over the public's eyes. Truth is not an absolute - it has its own spectrum. How to cut through the nebulous issue of truth, using a scaffold of timely examples. These examples range from the disingenuous use of statistics in Donald Trump's speeches to the 2013 fallacy that Western quinoa demand was disadvantaging native Andean farmers, to the structure, ethics, and success of Uber. Macdonald is as comfortable and insightful parsing the influence of Facebook as he is examining Colgate's misleading campaign as the toothpaste recommended by dentists. How we can guard against the noise of competing truths, in business, in our personal relationships, and within ourselves, but also how we can use them to our advantage. Hector Macdonald is a strategic communications consultant and the author of four novels. Visit his website at HectorMacDonald.com"--Provided by publisher.

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