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The power of habit : why we do what we do in life and business / Charles Duhigg.

by Duhigg, Charles.

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Random House, c2012.

Habit -- Social aspects.

Change (Psychology)

Marketing -- Psychological aspects.

Success -- Psychological aspects.

Free will and determinism.

9781400069286 (hc., Random House 2012 ed.)

1400069289 (hc., Random House 2012 ed.)

9780385669740 (hc., Doubleday Canada 2012 ed.)

0385669747 (hc., Doubleday Canada 2012 ed.)

Alternate title:

Why we do what we do in life and business

xx, 371 p. : ill. ; 25 cm.

Includes bibliographical references and index.

The habit cure -- The habits of individuals -- The habit loop : how habits work -- The craving brain : how to create new habits -- The golden rule of habit change : why transformation occurs -- The habits of successful organizations -- Keystone habits, or The balla of Paul O'Neill : which habits matter most -- Starbucks and the habit of success : when willpower becomes automatic -- The power of a crisis : how leaders create habits through accident and design -- How Target knows what you want before you do : when companies predict (and manipulate) habits -- The habits of societies -- Saddleback Church and the Montgomery bus boycott -- The neurology of free will : are we responsible for our habits? -- A reader's guide to using these ideas.

Identifies the neurological processes behind behaviors, explains how self-control and success are largely driven by habits, and shares scientifically-based guidelines for achieving personal goals and overall well-being by adjusting specific habits.

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