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Will big league baseball survive? : globalization, the end of television, youth sports, and the future of major league baseball / Lincoln A. Mitchell.

by Mitchell, Lincoln Abraham.

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796.35764 M681w

Major League Baseball (Organization)

Baseball -- United States.

Baseball -- Social aspects.

9781439913796 (pbk.)

9781439913789 (hc.)

xx, 210 pages ; 22 cm.

Includes bibliographical references and index.

Major League Baseball is a beloved American institution that has been a product of the economic, social, and media structures that have evolved over the last century. Lincoln Mitchell asks whether the sport will continue in its current form as a huge, lucrative global business that offers a monopoly in North America - and whether those structures are sustainable. Mitchell places baseball in the context of the larger, evolving American and global entertainment sector. He examines how both changes directly related to baseball - including youth sports and the increased globalization of the game - as well as broader societal trends such as developments in media consumption and celebrity culture will impact big league baseball over the next few decades. He proposes several possible scenarios for what big league baseball might look like. Visit the author's website at lincolnmitchell.com.

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