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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Peters, Allan.     Subjects     Logos (Symbols)     Logos (Symbols) -- Design.     Product design.     Branding (Marketing)     Browse Catalog     by author:      Peters, Allan.       by title:      Logos that last : ho...       by call number:      744.63 P481L     Search the Web     Peters, Allan.     Logos (Symbols)     Logos (Symbols) -- Design.     Product design.     Branding (Marketing)       MARC Display

Logos that last : how to create iconic visual branding / by Allan Peters. by Peters, Allan. Rockport Publishers, an imprint of The Quarto Group, 2023. Call #: 744.63 P481L Subjects Logos (Symbols)   Logos (Symbols) -- Design.   Product design.   Branding (Marketing) ISBN:  9780760383179 (hc) Description:  208 p. : col. ill. ; 26 cm. Notes:  Includes index. Summary:  "Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity. Logos that Last also includes: Detailed case studies that follow designs from concept to completion ; Tips for turning a good idea into a great logo ; Strategies for extending a great logo into a dynamic brand system ; Advice for turning your passion into your profession. With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters' own hands-on, step-by-step process."--Publisher. Holds:  4   Copy/Holding information Location Collection Call No. Item type Status Due Date   Central Library Adult Nonfiction 744.63 P481L Adult books Checked out Jul 13, 2024 Add Copy to MyList

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