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  • Wu, Tim
     
     Subjects
     
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  • Advertising -- Social aspects -- History
     
  •  
  • Advertising -- Psychological aspects -- History
     
  •  
  • Marketing -- History
     
  •  
  • Consumer behavior -- History
     
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  •  659.1042 W959a
     
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  •  
  • Wu, Tim
     
  •  
  • Advertising -- Social aspects -- History
     
  •  
  • Advertising -- Psychological aspects -- History
     
  •  
  • Marketing -- History
     
  •  
  • Consumer behavior -- History
     
     
     MARC Display
    The attention merchants : the epic scramble to get inside our heads / Tim Wu.
    by Wu, Tim
    View full image
    Alfred A. Knopf, c2016
    Call #:659.1042 W959a
    Subjects
  • Advertising -- Social aspects -- History
  •  
  • Advertising -- Psychological aspects -- History
  •  
  • Marketing -- History
  •  
  • Consumer behavior -- History
  • ISBN: 
    9780385352017 (hc)
    Edition: 
    1st ed.
    Description: 
    viii, 403 p. ; 25 cm.
    Notes: 
    "This a a Borzoi Book,"--T.p. verso
    Bibliography: 
    Includes bibliographical references and index.
    Summary: 
    "From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality" - a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. --Publisher
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    LocationCollectionCall No.Item typeStatus 
    Captain William Spry Public LibraryAdult Nonfiction659.1042 W959aAdult booksChecked inAdd Copy to MyList
    Central LibraryAdult Nonfiction659.1042 W959aAdult booksChecked inAdd Copy to MyList
    Central LibraryAdult Nonfiction659.1042 W959aCore Collection - AdultChecked inAdd Copy to MyList
    Central LibraryAdult Nonfiction659.1042 W959aCore Collection - AdultChecked inAdd Copy to MyList


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