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Wu, Tim
Subjects
Advertising -- Social aspects -- History
Advertising -- Psychological aspects -- History
Marketing -- History
Consumer behavior -- History
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Wu, Tim
by title:
The attention mercha...
by call number:
659.1042 W959a
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Wu, Tim
Advertising -- Social aspects -- History
Advertising -- Psychological aspects -- History
Marketing -- History
Consumer behavior -- History
MARC Display
The attention merchants : the epic scramble to get inside our heads / Tim Wu.
by
Wu, Tim
Alfred A. Knopf, c2016
Call #:
659
.1042
W959a
Subjects
Advertising -- Social aspects -- History
Advertising -- Psychological aspects -- History
Marketing -- History
Consumer behavior -- History
ISBN:
9780385352017 (hc)
Edition:
1st ed.
Description:
viii, 403 p. ; 25 cm.
Notes:
"This a a Borzoi Book,"--T.p. verso
Bibliography:
Includes bibliographical references and index.
Summary:
"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality" - a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. --Publisher
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0
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Captain William Spry Public Library
Adult Nonfiction
659.1042 W959a
Adult books
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Central Library
Adult Nonfiction
659.1042 W959a
Adult books
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Central Library
Adult Nonfiction
659.1042 W959a
Core Collection - Adult
Checked in
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Central Library
Adult Nonfiction
659.1042 W959a
Core Collection - Adult
Checked in
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