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Down, Susan Brophy.
Subjects
Advertising -- Psychological aspects -- Juvenile literature.
Mass media -- Psychological aspects -- Juvenile literature.
Media literacy -- Juvenile literature.
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Down, Susan Brophy.
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Power and persuasion...
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659.1019 D748pp
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Down, Susan Brophy.
Advertising -- Psychological aspects -- Juvenile literature.
Mass media -- Psychological aspects -- Juvenile literature.
Media literacy -- Juvenile literature.
MARC Display
Power and persuasion in media and advertising / Susan Brophy Down.
by
Down, Susan Brophy.
Crabtree Publishing Company, c2018.
Call #:
659
.1019
D748pp
Subjects
Advertising -- Psychological aspects -- Juvenile literature.
Mass media -- Psychological aspects -- Juvenile literature.
Media literacy -- Juvenile literature.
Series
Why does media literacy matter.
ISBN:
9780778745440 (hardcover)
0778745449 (hardcover)
9780778745488 (paperback)
0778745481 (paperback)
Description:
48 pages : color illustrations ; 24 cm.
Bibliography:
Includes bibliographical references and index
Contents:
Introduction -- Freedom of the press -- You, the consumer -- Creating advertising -- Targeting you
Summary:
Go ahead, buy it. You know you want it. How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age.
Audience:
For ages 9-11.
Holds:
0
Copy/Holding information
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Collection
Call No.
Item type
Status
Central Library
Children's Nonfiction
659.1019 D748pp
Childrens Books
Checked in
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J. D. Shatford Memorial Public Library
Children's Nonfiction
659.1019 D748pp
Childrens Books
Checked in
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