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Marshall, Perry S.
Subjects
Google AdWords.
Internet marketing.
Marketing.
Internet advertising.
Search engines.
Local mass media.
New business enterprises.
Browse Catalog
by author:
Marshall, Perry S.
by title:
Ultimate guide to lo...
by call number:
658.872 M369u
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Marshall, Perry S.
Google AdWords.
Internet marketing.
Marketing.
Internet advertising.
Search engines.
Local mass media.
New business enterprises.
MARC Display
Ultimate guide to local business marketing / Perry Marshall and Talor Zamir.
by
Marshall, Perry S.
Entrepreneur Press, [2016]
Call #:
658
.872
M369u
Subjects
Google AdWords.
Internet marketing.
Marketing.
Internet advertising.
Search engines.
Local mass media.
New business enterprises.
Series
Entrepreneur ultimate guide.
ISBN:
9781599185781 (pbk.)
Alternate title:
Entrepreneur magazine's ultimate guide to local business marketing
Guide to local business marketing
Local business marketing
Description:
xii, 220 pages : illustrations ; 26 cm
Notes:
Includes index.
Summary:
The rollout of Amazon local services, continued growth of locally based apps like Uber for ride-sharing and OpenTable for restaurant reservations, and the proven power of reviews on sites like Yelp are just a few reasons why local search should be on every business owner's marketing blueprint. This book fills a void in the online marketing category. From defining local search, which is often confused with paid search and search engine marketing, to local listing and reviews to social outreach, the importance of building a USP (unique selling proposition) for your company, getting prospects to your website with Google AdWords, effective content development, and PR, this guide goes beyond local SEO (search engine optimization) how to, presenting readers with the tools to build an entire local online marketing campaign. There are two main ways a local business can reach prospects on Google, these two strategies are search engine optimization and PPC (pay-per-click) marketing, which is paid advertising on Google. The authors compare the two approaches and show you how to get the best return on investment for your company.
Other authors:
Zamir, Talor.
Holds:
1
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
658.872 M369u
Core Collection - Adult
Checked in
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Sackville Public Library
Adult Nonfiction
658.872 M369u
Adult books
Item being held
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Musquodoboit Harbour Public Library
Non-Circulating Reference
658.872 M369u
Non-circulating
Checked in
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