Horizon Information Portal

e-branch

Home

My Account/Renew Loans

Find Magazine Articles & more

Internet marketing, start-to-finish / Catherine Juon, Dunrie Greiling & Catherine Buerkle.

by Juon, Catherine.

View full image

Internet marketing.

Web site development.

Customer relations -- Management.

9780789747891 (pbk.)

0789747898 (pbk.)

xxii, 293 p. : ill. ; 23 cm.

"Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics"--Cover.

Includes index.

Building a formula for success. Why online sales matter ; What an online sales engine can do ; Building a metrics-driven practice ; Breaking down silos to get the metrics you need -- Building the engine. The audience is listening (What will you say?) ; Putting it all together and selling online ; Making websites that work ; It's all about visibility -- Running the engine. Running the feedback loop ; Special consideration.s for international organizations -- Appendix. TropiCo's state of the web report.

"Internet marketing is the fastest, most efficient way to attract profitable new customers - if you run it strategically and systematically. This book shows you how. You’ll discover how to integrate marketing, sales, and operations functions to work together far more effectively, capture the right real-time data for decision-making, and apply it to drive dramatic improvements in performance. Drawing on extensive in-the-trenches experience, the authors help you implement a more iterative, measurable, and repeatable approach to Internet marketing, deliver better-qualified leads, build an online sales engine to track and improve every customer relationship, and, above all, grow profits!"--Provided by publisher.

Greiling, Dunrie (Dunrie Allison)

Buerkle, Catherine.

Horizon Information Portal 3.24_8902M

© 2001-2013 SirsiDynix All rights reserved.

Horizon Information Portal