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Hopkins, Jeanne, 1957-
Subjects
Internet marketing.
Mobile commerce.
Mobile communication systems.
Browse Catalog
by author:
Hopkins, Jeanne, 1957-
by title:
Go mobile : location...
by call number:
658.872 H794g
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Hopkins, Jeanne, 1957-
Internet marketing.
Mobile commerce.
Mobile communication systems.
MARC Display
Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business / Jeanne Hopkins, Jamie Turner.
by
Hopkins, Jeanne, 1957-
Wiley, c2012.
Call #:
658
.872
H794g
Subjects
Internet marketing.
Mobile commerce.
Mobile communication systems.
Series
New rules of social media series.
ISBN:
9781118167786
1118167783
Description:
xx, 234 p. : ill. ; 24 cm.
Notes:
Includes index.
Summary:
"Set-up, run, and measure successful mobile media marketing campaigns. Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones, Integrate social media with your mobile media campaign, Use mobile E-commerce to improve brand loyalty, Measure the ROI of a mobile media campaign, Develop mobile media business models you can use to grow revenues. With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before"--Provided by publisher.
Other authors:
Turner, Jamie, 1961-
Holds:
0
Copy/Holding information
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